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Photo Competition

Juror Cliff & Annedore Serna


Cliff - I was looking for a storyline, ambience, phantasy feeling and graphic detail

Annedore - I put my eyes on summer feeling, natural movement and expression, no posed or styled photo, spontaneous motive

The evaluation was not easy for both of us, there were so many beautiful photos. All the owners looked through the lens with love for their pets! Everyone should be proud of them!

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Cliff Serna attended the prestigious Art Center College of Design, Pasadena/California and graduated with a degree in photography.
During his career of more than 30 years, his diverse assignments took him all over Europe as well as Asia and his photos were published in renowned magazines.

Board members of Audi, BWM, banks etc. were among his regular clients. Serna also staged the exclusive car brand Alpina. A very special Bulli series with posters, card game etc. enjoys great popularity worldwide.

Portait photos belonged to his standard orders. E.g. of Aga Kahn, Johannes Mario Simmel, Willi & Sonja Bogner, Uschi Glas, Barbara Sukowa, Ottfried Fischer, Ann Sophie Mutter, Marcia Haydee, Franz Beckenbauer, Boris Becker - just to name a few.
Today the Sernas live in California and his photos of vintage cars, surfboards and special locations are in great demand. At various Internet providers, for example, you can find many Bulli posters and also vintage car photos.
Cliff Serna judged primarily the expression and content of the photos. He did not put the subject so much in the foreground.

His wife Annedore got through her husband's profession over the years a good feeling for photography, the expression of a picture and what is important. She judged the photos of this competition in the sense of the theme and how the summer mood was well represented.

 

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